A23 Rally is a curated driving experience built around exploration, strategy, and community. Teams will navigate through Alberta’s Badlands using clues released on event day, uncover hidden locations, and complete a photo scavenger hunt challenge throughout the route.
A23 (Auto23) comes from the team behind DRVN Society and builds on the same passion for bringing together unique vehicles, great roads, and memorable experiences.
This isn't about speed. It's about teamwork, creativity, and enjoying some of Alberta’s best driving roads.
Teams receive clue packages on event day.
Solve clues and navigate through the Alberta Badlands.
Each clue leads to a photo challenge.
Photos can be funny, cinematic, unique, or unexpected.
The team with the strongest overall result takes the prize.
No professional photography experience needed.
The rally is designed around enthusiast and performance-oriented vehicles.
Examples:
Applications help us maintain the spirit and experience of the event.
No. Locations and clue details are released on event day.
Not at all. Bring your phone and have fun with it.
Creative thinking matters more than camera equipment. Funny, cinematic, unique, or memorable submissions can all stand out.
No. This event takes place on public roads and is focused on exploration and experience.
Registered participants receive event details before rally day.
$200 CAD per car registered and approved
You’ll get a full refund asap.
Contact us asap at Graham@23media.ca to discuss.
The A23 Rally is a recreational driving and photo scavenger hunt experience conducted entirely on public roads. Participants are expected to obey all traffic laws, speed limits, and local regulations at all times.
Illegal activity including racing, excessive speed, stunting, dangerous driving, or reckless behavior is strictly prohibited and is not organized, encouraged, or condoned by A23, Auto23, event partners, or affiliates.
Participants are solely responsible for their own conduct, driving decisions, and actions throughout the event. By participating, entrants acknowledge that they operate their vehicles at their own risk and assume full responsibility for compliance with all applicable laws.
Any participant engaging in unsafe or prohibited conduct may be removed from the event at organizer discretion.
If you have any questions or concerns, reach out to us at Graham@23media.ca
All Rights Reserved 2026 – Auto 23 – a property of 23 Media